Many cologne/purfume advertisements use attraction of very good-looking to grab attention and sell their product. These two ads are saying that using this product will get men/women all over you.... just because you smell nice-
This ad is showing a product that will slim you down, quite quickly. One woman, once photoshopped quite a lot, is shown in the same dress. This is to prove how slim you can look, not actually be, using this product.
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